Bad to the Bone...bad guy hints

Another word about bag guys or antagonists in your story. Just like your hero/heroine needs goals, motivations and conflicts....so does your bad guy or girl.

So here are some ideas:
Romance
Revenge
Justice
Greed
Acceptance
Respect
Fear
Desperation
Anger
Hurt
Escape
Achievement
Persecution
Rivalry
Discovery
Ambition
Survival
Love
Hate
Hope
Conspiracy
Honor
Grief
Loss
Rebellion

And this list could go on and on. So jot down your Villians goals, Motovation and Conflicts in your planning book. For everything your hero has to go through your villian should not have things easy at all. 

 Build up the Conflict for your bad guy all through the story because as your hero's struggle ramp up you csn add to the story more by giving your bad guy just as many troubles. 

Read up on villians and story arc...this will improve your story by leaps and bounds.